Campbell & Company
Tom Wilson has 35+ years of philanthropic fundraising experience serving as a corporate and foundation gift officer, head of fundraising for an organization with aggressive annual giving needs, a planned giving fundraiser, a university vice president as well as a campaign consultant for numerous healthcare organizations, colleges, schools, and other nonprofit organizations in western North America. He has learned how to build successful capital campaigns from inception and reinvigorate stalled initiatives. Leading board and staff training summits and strategic planning retreats are just a few of his talents. Author of Winning Gifts: Make Your Donors Feel Like Winners (Wiley) Tom is a highly experience presenter at fundraising conferences for AHP, CASE, AAMC, and PSI.
Major gifts need to be the focus of every fundraising program. Ideally, 80% of your donations should come from major gifts. Define for your community if that means $1,000 or more a year; $5,000; or $10,000. For hospital fundraising it is critically important to move past the yearly gala and/or golf tournament to major gifts. […]