Erica Waasdorp

A Direct Solution

Originally from the Netherlands, Erica is an AFP Master Trainer and sought-after webinar presenter with over 30 years of experience in fundraising and direct response. As the author of Monthly Giving: The Sleeping Giant, the Monthly Donor Road Map, The Top 7 Questions about Monthly Giving, the Monthly Donor Road Map and co-author of the Monthly Giving Starter and Marketing Kits with Donor Perfect, she’s the industry expert on monthly giving. She blogs and presents in person or through webinars on fundraising, appeals and monthly giving.

My Sessions

Monthly Donation Magic


If you think you need a huge staff or lots of money to grow your monthly donor program, think again. You can start increasing your number of monthly givers with tools you already have in-house. Erica Waasdorp, author of “Monthly Giving – The Sleeping Giant: How Small Gifts Can Become Powerful Tools to Support any […]

Techniques to Improve FR